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Senior Product Marketing Manager

AitBnBJakarta, Indonesia

About The Role

You will act as the bridge between our product innovation and market demand, ensuring our solutions resonate with local consumers in Jakarta. By owning the end-to-end go-to-market strategy, you will define how our products enter the market and ensure every launch aligns with our global business objectives.

Your day-to-day involves orchestrating complex product launches, crafting clear value propositions, and partnering with sales, engineering, and regional marketing teams to build commercial momentum. Success in this role means translating data-driven insights into actionable messaging that empowers our commercial teams to win, while effectively navigating the local landscape to secure a strong market position.

Requirements

  • Bachelor’s or master’s degree in marketing, business, or a related field

  • 5 to 10 years of experience in product marketing management

  • Demonstrated ability to lead go-to-market strategies and product launches

  • Proficiency with Google Analytics, HubSpot, and Salesforce

  • Strong storytelling and project management skills

  • Ability to perform deep competitive analysis and market research

Key Responsibilities

  • Lead end-to-end product launches by defining messaging, pricing, and value propositions to ensure successful market entry.

  • Collaborate across product, sales, engineering, and regional teams to integrate expertise and drive commercial performance.

  • Analyze competitor data and consumer behavior to refine our competitive positioning within the Indonesian landscape.

  • Produce sales enablement content and training assets to empower our commercial and partner teams.

  • Coordinate marketing campaigns that align global strategy with local market dynamics.

  • Monitor marketing analytics and key performance indicators to optimize launch tactics and refine future strategies.

What We Offer

  • Full-time employment based on-site in Jakarta, Indonesia.

  • Start date available within 3 months.

  • Ownership of high-level go-to-market orchestration and product positioning.

  • Opportunity to deepen your expertise in pricing strategies and advanced marketing analytics.

  • Deep collaboration across diverse internal functions to drive product growth.

About The Company

Our team focuses on aligning product innovation with market demand to deliver solutions that resonate with consumers, serving as a critical link between global objectives and local execution.

Next steps will be communicated after your application is reviewed.